As demand for streaming and OTT content on popular platforms like as Netflix and Amazon Prime grows, content providers must increasingly employ end-to-end security solutions to secure premium material from unauthorised access and dissemination. DRM protection, code protection, forensic watermarking, and user authentication are just a few of the many layers that make up a typical security system.
Piracy has evolved as the media sector has become more international and the internet has become more widespread, resulting in new threats and methods. In order to keep up with pirates, content producers must implement a strong security system and stay on top of new requirements. As a result, the benefits of outsourcing video watermarking services exceed the risks of doing so in-house. As a starting point, here are the main reasons why:
- Utilization of cutting-edge resources and assistance from knowledgeable professionals
For any security solution to work, it needs to be built using the most recent technology and follow the most current development cycles.d. Businesses of all sizes may have difficulty gathering this information. Third-party forensic watermarking providers provide content producers the most up-to-date technology and security threats, since these vendors regularly upgrade their algorithms to keep up with the most sophisticated hackers.
- Decreased speed of reaction
This means that a third-party vendor can respond to DRM protected content in fringement claims in the quickest possible period. In the event of a security breach, time is of the essence and rapid action is needed to avert significant losses in profits. Furthermore, removing watermarks from stolen content is a time-consuming and complex task. While keeping the responsibility of inventing a complex technology, businesses offering forensic watermarking make watermarking simple to deploy. a document
- Decreased prices
Watermarking solutions are implemented by a third-party service provider that has a team of security professionals. It saves the client money on training because they are always making investments in the knowledge development of their employees. Another benefit is that there are no upfront costs associated with setting up an in-house operation. Managing security also necessitates ongoing modification and evolution, as threats can come at any moment. With an external provider, these unexpected costs can be avoided by avoiding them altogether.
Once upon a time, internet piracy was synonymous with small-time criminal activity. In 2018, illicit subscription platforms sourcing pirated content cost the US economy a whopping $29 billion[1]. These days, pirates have developed their own sophisticated apps, IPTV supplier websites, and Kodi plugins in order to mimic established players’ revenue streams.